The influence of clothing in the negotiation of identities. A study between students and lecturers.

Simon Ntumi, Esther Quarcoo

Abstract


Abstract

Identity negotiation is the process by which perceivers target comes to agreement regarding the identities that the targets are to assume in the interaction. In this contemporary era, the notion of uniqueness shows that humans differ from one another, whilst what we do in the same way as well as what we share and have in common with others is understood as the social aspects of ourselves. The objective of the study was to find out the influence of clothing in the negotiation of identities in terms of the relationship between students and lecturers from the students perspective. For the study to be materialized, the researchers employed descriptive survey as the design for the study. Questionnaire was the sole instrument used to elicit response from respondents. The sample size for the study was 248 respondents. The key findings of the study revealed that most of the respondents consider their values, attitudes, status and mood in choosing clothing and are also able to identify the moods and values of others through their clothing. The findings further gave evidence that clothing plays a major role in helping student’s identify their lectures. It was recommended that workshops and seminars about clothing should be organized for both lecturers and students. And also on how the impact of clothing influence negotiation of identity. Again, lecturers should be encouraged by the school authorities to put on clothes that will differentiate them from their students. This will help them gain the necessary recognition.


Keywords


Key words: Identity, Negotiation, Lecturers, Students, Attitudes, Values, Status, Moods.

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References


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