Impact of Self-Efficacy on Radical and Incremental Creativity: Mediating Role of Work Engagement

Hina Waheed, Ghulam Dastgeer

Abstract


This paper investigates the impact of self-efficacy (SE) on the two distinct dimensions of creativity; radical creativity (RC) and incremental creativity (IC), with work engagement (WE) as mediator. Drawing on the recent re-conceptualization of creativity as a multi-dimensional phenomenon; the current study attempts at better explaining the relationships of self-efficacy and work engagement with creativity dimensions among employees of advertising agencies working in creative departments. A three wave time lagged survey of 277 creative employees of advertising agencies in Rawalpindi/Islamabad was conducted.SPSSProcess Macro and AMOS were used for analyzing the collected data. Self-efficacy was found to have an impact of greater magnitude on radical creativity than on incremental creativity, while work engagement mediated the relationship between self-efficacy and radical creativity only. The findings may assist the managers to better plan, hire and manage their creative workforce according to the jobs requiring different forms of creativity.

https://doi.org/10.26803/ijhss.12.1.3


Keywords


employee creativity; radical creativity; incremental creativity; self-efficacy; work engagement

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References


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